Use of Cookies

What are cookies?

A cookie is a small text file that is stored on a user’s device when the user visits a digital channel such as a website. Cookies are used, for example, to store log-in details or to remember information from one page view to another.

Cookies can be useful for owners and users of a digital channel alike. Owners can, for example, customise the service on the basis of information stored. For users, visits to the digital channel are, for example, perceived as more personal and user-friendly.

You can opt not to allow the use of cookies, but our digital channels will not function optimally if the use of cookies is not allowed. Most browsers allow you to change your settings so that your browser does not allow the use of cookies. Most browsers also allow you to delete cookies already stored on your device. How you enable, disable, and delete cookies varies from browser to browser, and you will find information about this on the supplier’s website or in the “Help” section of your browser.

What are cookies used for in our digital channels?

We typically use the information collected by cookies for the following purposes:

• Functional cookies and service performance: Cookies are important for the operation of our digital channels and they help enhance the user experience.
• Service development: Cookies help us keep track of the use of our digital channels in order that we may improve them. For example, we receive information on which pages are the most popular, which links users come from or follow, as well as how long users remain on our website.
• Usage analysis: We use cookies to collect statistical information on the number of visitors to our digital channels, as well as to evaluate the effectiveness of our advertising. We may collect information from, for example, marketing material and newsletters sent by e-mail to determine whether the messages were opened and whether users clicked on links to our web pages in the message.
• Targeting of marketing: Cookies also allow us to collect information to target ads or content to a particular user through the use of target audiences.

The following systems may place cookies on your device when you use our digital channels:

• Google Analytics: web statistics
  • Used to track users across multiple pageviews in connection with web analytics.
• Google AdWords: conversion tracking and remarketing
  • Used to a) measure conversions and b) display targeted ads based on content you have seen in our digital channels.
• Facebook: social buttons, conversion tracking, and retargeting
  • Used to a) display social buttons in digital channels, b) measure conversions and c) display targeted ads based on content you have read in our channels.
• LinkedIn: social buttons
  • Used to display social buttons in digital channels.
• Twitter: social buttons
  • Used to display social buttons in digital channels.
• HubSpot: web statistics and profiling
  • Used to track users across multiple pageviews in connection with analytics, marketing and sales.
• DoubleClick: web statistics and profiling
  • Used to collect demographics and interests data about the users which is used in reports in Google Analytics